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Mural Dedication For Good Neighbor Store Initiative

| PRC

“Know Your History. Then Make History” Mural Dedication For Good Neighbor Store Initiative

November 4, 2013 · 12:00 pm

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 On October 19, 2013, the Lexington (Kentucky) Tweens Nutrition and Fitness Coalition, community partner of the Florida Prevention Research Center (FPRC), proudly unveiled the eagerly anticipated East End Mural at the Lexington Market: East End (formerly Pak N Save). The mural, created by local artist Sundiata Rashid, is called “Know Your History. Then Make History.” It features portraits of highly esteemed community residents throughout history and children living in the neighborhood today.  At the dedication, Mr. Rashid discussed what the mural means to East End residents, community members spoke about the historic figures featured in the project, and local children shared their aspirations for the future. There was also poetry, music, free fresh fruit, and a Good Neighbor Store open house. A video of the event can be viewed here: http://www.youtube.com/watch?v=Fl0kn7FJXB8

The building the mural is painted on, the Lexington Market: East End, is one of the first corner stores to participate in the Good Neighbor Store Initiative sponsored by the Tweens coalition and the FPRC.  As part of this initiative, the Market has added a produce cooler and a stand for healthy snacks, lowered prices, and improved the appearance and safety of the store.  The mural dedication was the culmination of these efforts to make the Lexington Market a cornerstone of the East End community.

Since 2009, Dr Carol Bryant and her team at the Florida Prevention Research Center (FPRC) in the Department of Community and Family Health have been working with the Tweens Nutrition and Fitness Coalition on a project aimed at reducing childhood obesity by increasing access to healthful foods in food deserts in Lexington, Kentucky.  Using Community-Based Prevention Marketing for Policy Development (CBPM Policy Development), a marketing driven, systematic planning framework and toolkit co-created by the FPRC and the Tweens Nutrition and Fitness Coalition, the Coalition developed the Good Neighbor Store Initiative, which provides benefits to small neighborhood stores that increase the amount of healthy food they stock and helps make changes in store safety, appearance, and community relations. In addition to improving access to healthful food, these Good Neighbor Stores are also becoming more attractive, community-oriented, and profitable.

 

The FPRC and the Tweens Coalition look forward to continuing their efforts to create sustainable community improvements through the Good Neighbor Store Initiative and related projects. For more information about this project and other CBPM collaborations, please visit the FPRC website at http://health.usf.edu/publichealth/prc/index.htm.

 

 

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