PBS features Florida Prevention Research Center’s Better Bites Initiative
Better Bites Snack Strong initiative, which expands availability of healthful menu items at community recreational and professional sports facilities, schools, restaurants, and state parks, was recently featured on the local affiliate for PBS KET in Kentucky.
Better Bites is one of the initiatives created through the Florida Prevention Research Center’s Community Based Prevention Marketing (CBPM) for Policy Development framework. The 8-step framework for community empowerment uses social marketing principles to enhance capacity for health policy enactment.
Since 2009, Carol Bryant, PhD, MS, and her team at the Florida Prevention Research Center have worked with the Tweens Nutrition and Fitness Coalition to reduce childhood obesity by increasing access to healthful foods in food deserts in Lexington, Kentucky. For more information about this project and other CBPM collaborations, visit the FPRC website.
The USF College of Public Health is the parent organization for the Florida Prevention Research Center. Its mission is to develop, implement and evaluate evidence-based approaches to strengthen community capacity for sustained disease prevention and health promotion. The Florida Prevention Research Center is designated as one of 37 Health Promotion and Disease Prevention Centers in the nation funded by the U.S. Centers for Disease Control and Prevention.
The Department of Community and Family Health is the academic home for USF Health Distinguished Professor Carol Bryant and the FPRC. The department offers more than 10 concentrations that lead to MPH, MSPH, DrPH, and PhD degrees, as well as dual degrees, special programs, and an online graduate certificate in social marketing
Submitted by Mahmooda Pasha, USF College of Public Health
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