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University of South Florida

MCOM news director recognized as culture champion

Sarah Worth, associate director of communications and news for USF Health Communications and Marketing.

Sarah Worth, associate director for USF Health Communications and News, has been recognized by Dr. Charles Lockwood, senior vice president for USF Health and dean of the Morsani College of Medicine, with a Culture Coin for her outstanding achievement and tireless news coverage since the beginning of the COVID-19 pandemic. Over the past two months, Sarah has fielded more than 230 media inquiries and established invaluable relationships with outside media to keep the public informed of the latest news and information.

In addition to answering daily media requests from local, state and regional news outlets, Sarah has worked day and night to line up experts to represent USF Health in national outlets, including CNN, ESPN, Washington Post, Wall Street Journal, CNBC, and Forbes. Throughout the duration of the pandemic, Sarah has raised USF Health’s national profile by bringing attention to the many ways USF Health has been leading efforts to fight COVID-19 and keep patients safe. 

“Sarah’s work has been a tour de force of media, press, and writing,” Dr. Lockwood said. “She has truly done an amazing job, serving as an exemplar of positivity, initiative and professionalism in covering COVID-19.”

Throughout her distinguished career at USF Health, Sarah has embodied the values inherent to the organizational culture. She is resilient, collaborative, optimistic and demonstrates tenacious spirit during the toughest of times. Sarah leads the multi-media team by example with professionalism and integrity; and with her tremendous talent for developing stories and narratives, she elevates USF Health’s standing on the national stage. Sarah truly makes life better for the organization and the creative marketing and communications team.