University of South Florida

USF unveils new license plate design

New plates will be available for drivers this month

TAMPA, Fla. (Aug. 1, 2018) – For the first time in nearly 15 years, drivers around the state who support the University of South Florida will have a new look for their license plates.

Drivers will immediately notice USF’s new plates are green, as opposed to the primarily white design of the old plates, with a larger Bulls logo on the left side and the university’s name printed in gold at the bottom.

The launch of the updated design coincides with USF’s recent historic designation as a Preeminent State Research University, representing a new era for students, faculty, staff and alumni.

The new design aims to build on the approximately 15,000 drivers who currently have USF specialty plates. For each purchase, USF receives $25 to support scholarships, student programs and other alumni engagement activities.

“Adopting a new USF license plate is one more way to showcase our Bull pride, all while providing more resources to benefit students,” USF System President Judy Genshaft said. “The University of South Florida is fortunate to have the support of so many alumni, fans and friends across the state of Florida.”

This is the first time USF has offered a new license plate design since April 2004.

The new plates will be available in all tax offices across Florida in August, however exact dates will vary by location.

For more information, including a FAQ, visit

Former license plate design

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