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Engineering for public health: COPH, COE partnership brings safer drinking water to Madagascar

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USF College of Engineering Professor James Mihelcic was visiting Tamatave on the east coast of Madagascar to see the work some of his former graduate students were doing on water sanitation and hygiene. That’s where he stumbled upon local artisans building hand pumps used to access shallow groundwater. “Right in […]

USF researchers use neuromarketing tools to assist Baycare Health System, national public health agencies to assess the impact of COVID-19 messaging

| Academic & Student Affairs, COPH Office of Research, Featured News, Monday Letter, Our Research, PRC

An interdisciplinary team of researchers at the University of South Florida has pooled its expertise and resources in order to help influence the effectiveness of public health messaging related to COVID-19. Researchers are collaborating with public health agencies and businesses to combine neuromarketing and biometric tools from the Muma College […]

Florida Prevention Research Center is a strategic partner in the National COVID-19 Resiliency Network

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In June, the Office of Minority Health (OMH), part of Health and Human Services (HHS), announced the award of a $40 million grant to the Morehouse School of Medicine and key strategic partners, including the USF College of Public Health’s (COPH) Florida Prevention Research Center (FPRC). Along with ICF Next, […]

Salt reduction research leads to WHO collaboration to develop virtual social marketing workforce development training programs

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“To tackle current health challenges effectively, it’s critical to create a public health workforce that is able to tap into a wide range of innovative approaches and social marketing is one of these,” said Dr. Mahmooda Khaliq Pasha, assistant professor of social marketing and associate director of the WHO Collaborating […]

Policy change + healthier food options = Fun Bites

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While community recreational facilities offer plenty of options for physical activity and getting healthy, the snacks offered at concession stands and vending machines are anything but that, often loaded with fats, salt and sugar.  That’s where public health and social marketing step in. The USF College of Public Health has used […]

USF COPH represents at the World Social Marketing Conference

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From reducing salt intake to preventing smoking, social marketing may be the key to establishing behavior change, according to USF College of Public Health faculty and students who attended the 6th World Social Marketing Conference. “I have always been fascinated by how effective corporations are at persuading people to buy […]

Dr. Mahmooda Khaliq Pasha aims to reduce salt consumption in Latin America

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World Salt Awareness Week is March 4-10 It is well-established that too much salt can have negative health effects, including high blood pressure and kidney problems. However, the average American consumes 1.5 times the recommended amount of sodium each day. “Too much dietary salt is a major cause of high […]

Interdisciplinary team implements FluFIT program at Moffitt

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March is National Colorectal Cancer Awareness Month The USF College of Public Health’s (COPH) Florida Prevention Research Center (FPRC) in collaboration with Moffitt Cancer Center finished the second year of their FluFIT program to increase colorectal cancer (CRC) screening rates specifically using the fecal immunochemical test (FIT). CRC is the […]