Displaying the PRC Category

Social marketers catch cheating on online surveys, casting doubt on compensated internet research

| Academic & Student Affairs, COPH Office of Research, Featured News, Monday Letter, Our Research, PRC

A warning from USF researchers: Scam artists are taking advantage of online surveys that pay for participation – a method of market research that has become more common practice since the start of the COVID-19 pandemic. This conclusion stems from a study that began just before the start of the […]

COPH team continues research on COVID-19 messaging aimed at minorities

| Academic & Student Affairs, COPH Office of Research, Featured News, Monday Letter, Our Research, PRC, Take Note!

In June 2020, the Office of Minority Health (OMH), part of Health and Human Services (HHS), announced the award of a $40 million grant to the Morehouse School of Medicine and key strategic partners, including the USF College of Public Health’s (COPH) Florida Prevention Research Center (FPRC). Along with ICF Next, a global […]

Engineering for public health: COPH, COE partnership brings safer drinking water to Madagascar

| Academic & Student Affairs, Centers and Institutes, COPH Home Page Feed, COPH Office of Research, Featured News, International Programs, Monday Letter, Our Research, Our World, PRC

USF College of Engineering Professor James Mihelcic was visiting Tamatave on the east coast of Madagascar to see the work some of his former graduate students were doing on water sanitation and hygiene. That’s where he stumbled upon local artisans building hand pumps used to access shallow groundwater. “Right in […]

USF researchers use neuromarketing tools to assist Baycare Health System, national public health agencies to assess the impact of COVID-19 messaging

| Academic & Student Affairs, COPH Office of Research, Featured News, Monday Letter, Our Research, PRC

An interdisciplinary team of researchers at the University of South Florida has pooled its expertise and resources in order to help influence the effectiveness of public health messaging related to COVID-19. Researchers are collaborating with public health agencies and businesses to combine neuromarketing and biometric tools from the Muma College […]

Florida Prevention Research Center is a strategic partner in the National COVID-19 Resiliency Network

| Academic & Student Affairs, COPH Home Page Feed, COPH Office of Research, Featured News, Monday Letter, Offices, Our Accolades, PRC

In June, the Office of Minority Health (OMH), part of Health and Human Services (HHS), announced the award of a $40 million grant to the Morehouse School of Medicine and key strategic partners, including the USF College of Public Health’s (COPH) Florida Prevention Research Center (FPRC). Along with ICF Next, […]

Salt reduction research leads to WHO collaboration to develop virtual social marketing workforce development training programs

| Academic & Student Affairs, COPH Office of Research, Featured News, Monday Letter, Offices, Our Alumni, Our People, Our Research, PRC, Students

“To tackle current health challenges effectively, it’s critical to create a public health workforce that is able to tap into a wide range of innovative approaches and social marketing is one of these,” said Dr. Mahmooda Khaliq Pasha, assistant professor of social marketing and associate director of the WHO Collaborating […]

Policy change + healthier food options = Fun Bites

| Academic & Student Affairs, Featured News, Monday Letter, Our Alumni, Our People, Our Research, PRC, Students, Take Note!

While community recreational facilities offer plenty of options for physical activity and getting healthy, the snacks offered at concession stands and vending machines are anything but that, often loaded with fats, salt and sugar.  That’s where public health and social marketing step in. The USF College of Public Health has used […]