The American Journal of Public Health (AJPH) convened its annual Student Media Think Tank meeting in Washington, D.C., comprised of selected students from across the U.S. with an interest and skill in social media and web communication.
USF College of Public Health doctoral student Linsey Grove was chosen to participate and traveled to Washington, D.C. in January to meet and discuss media and marketing strategies with the editor-in-chief, Dr. Alfredo Morabia, and other AJPH staff to increase young professional leadership.
Student members from across the nation provided feedback on the AJPH’s cover photos, social media outreach and other special media projects.
“I enjoyed meeting other public heath students interested in media and marketing, as well as seeing the ‘behind the scenes’ of AJPH production,” she said.
Grove also assisted in improving the content of the AJPH podcast.
“The traditional format consisted of Dr. Morabia giving highlights from the current issue of AJPH,” Grove said. “The student group advised Dr. Morabia that the podcast is a great way to increase young professional leadership, but would need to be tweaked.”
Grove and her colleagues suggested the inclusion of a researcher interview and increasing social media promotion of the podcasts.
“This researcher would be from the current issue and could talk about their article and body of work,” she said. “Dr. Morabia agreed to this and after the meeting, we worked together to produce the interview.”
The Student Media Think Tank will meet again in September to discuss ongoing projects like a student-focused newsletter and AJPH section, as well as a photo contest for the AJPH monthly cover.
“This experience really highlighted the need for better scientific communication for me as a public health professional,” she said. “It reinforced my drive to improve how we use media and market our field to the general public, especially now with the rise of psuedo-science and anti-intellectualism. We need to re-energize the need for peer-reviewed sources like AJPH.”
In addition to her studies at USF, Grove owns a small social marketing and consulting firm in St. Petersburg, Fla., called eunoia Media Lab, LLC, a firm she’s been running for two years.
She also co-hosts a public health podcast called Viral, available on Pocket Casts and soon on iTunes, GooglePlay and Stitcher.
Story by Linsey Grove and Anna Mayor, USF College of Public Health