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10 Steps On How To Get The Most Out of Your Facebook Page

Ipad and iphone on a desk showing facebook with business charts


You’ll notice that many businesses and organizations have Facebook Pages that post content when you’re scrolling through your Facebook News Feed. But is the content that they posted enough to entice you to click back on their actual Facebook Page? Furthermore, does their Facebook Page capture your attention and provide as much value as a website?

These are a few questions that businesses need to ask when creating a Facebook page for their intended audience.

A Facebook Page is one of the most useful tools a business can use in order to build an audience, generate leads, and most importantly gain the trust of customers by being seen as a valuable source of information. But many other businesses also don’t know how to effectively start or maintain a Facebook Page either.

Creating and maintaining a Facebook Page takes time and is easier said than done. Starting a page also shouldn’t necessarily replace a business’s website completely, but rather become an extension of a website. Getting the most out of your Facebook Page can be beneficial to your business’s brand awareness in allowing customers to know how you engage from a social standpoint.

Here are 10 steps on how to start a Facebook Page for your business or organization and how to effectively get the most out of your Facebook Page.


1.  Fill out your About section

First things first. You need to fill out the About section with as much basic and accurate information as possible before you dabble into your Facebook Page’s full potential. Under the About section, you can select what category you think best fits your Page. This category will determine how the About section and its information will be presented to viewers.

The About section is important because it gives viewers a quick glance and brief overview of what you’re all about. The About section comprises of different parts that includes, but not limited to; Short Description, Address, Affiliation, Members, Phone Number, E-Mail, Website URL.


2. Select a high quality Profile Picture and Cover Photo

The next step in creating a Facebook Page is to carefully select a high quality profile picture and cover photo. Your Profile Picture is the first thing everyone sees and is usually scaled down as a smaller thumbnail so it’s advised to use an image that’s not too blurry, not too busy, and can be easily recognizable. The Cover Photo can be seen as a ‘Billboard Ad’ where you can also get creative and apply a message, an event, or show off your Photoshop skills within the photo.

Both the Profile Picture and Cover Photo will display differently on a computers and smartphones so adjusting the photos to the right dimensions is key in making your Facebook Page look appealing and professional.

Profile Picture Dimensions:

  • Displays at 160×160 pixels on your Page on computers, 140×140 pixels on smartphones and 50×50 pixels on most feature phones
  • Must be at least 180×180 pixels
  • Will be cropped to fit a square

Cover Photo Dimensions:

  • Displays at 851 pixels wide by 315 pixels tall on your Page on computers and 640 pixels wide by 360 pixels tall on smartphones
  • Doesn’t display on feature phones
  • Must be at least 399 pixels wide and 150 pixels tall



3. ‘Like’ related pages and build relationships

Your Facebook Page will get noticed more if you start building meaningful relationships with like-minded businesses and organizations. Find related Facebook Pages that you idolize or share similar interests with and ‘like’ those pages. Finding other successful businesses within proximity to yours is also beneficial on a local level.

Building relationships with other Facebook Pages allows you to increase your reach. Any sort of conversation or interaction ( a comment or ‘like’ ) you have with another Facebook Page will be viewed by more unique users. Give feedback, give kudos, and connect with topics you care about. Hopefully by then, you have a reciprocal relationship where both pages can help promote each other as a means to expand the number of viewers.


4. Connect with other departments and your colleagues

As an extension of step 3, this mostly applies to smaller organizations that need to build relationships with bigger Facebook Pages with more leverage. For example, it’s evident that the main university page has the ability to empower individual departments and colleges strictly because everything falls under their umbrella. Their pages typically have more fans and a larger and broader audience to communicate to.

This is where your networking skills come into play. Connect with other departments to help promote your page or share one of your posts. This is a perfect way to build affinity between both participating parties. You should also connect with fellow employees, students, and colleagues and allow them to be a part of the building process of your page. Give them a shoutout, a recognition, or even let them construct a narrative as a means to humanize your Facebook Page.


5. Post events and announcements

Since most people tend to check their Facebook more frequently than say an online newsletter or a website, a Facebook Page is a great tool to invite your followers and customers to special events. Your audience will view the event in bulletin board format on their Facebook Feed AND they’ll receive a notification of the event invite instantaneously about the event as soon as you post it. This helps promote your event to reach a higher potential of event guests in a flash. There’s also the option of creating a special offer or milestone that you can let your audience know about. So let everyone know what’s going on whether it be an announcement or an event.


6. Re-link to your other channels

If you publish content through other social media mediums and channels like Twitter, Instagram, Pinterest, make sure to re-link them on your page. You can either add those links through the About section or even implement an app that displays its feed. Be sure to re-post all blog material on your Facebook Page. Although it’ll require some additional research on your end, there are plugins where you can schedule your blog posts to be automatically republished on your Facebook Page.


7. CTA button

A recent feature of Facebook Pages is the addition of the Call To Action (CTA) Button. This button is placed at the bottom of the cover photo and acts as a springboard where your audience and customers can be redirected to one of your business’s URLs. This is instrumental to a business’s overall objectives.

The CTA button should provoke visitors to take action and click on it. The type of CTA button all depends on what the business’s main goals entails. Available CTA button options are Book Now, Contact Us, Use App, Play Game, Shop Now, Sign Up, and Watch Video. This is a seamless way to implement your business goals within a social backdrop as a means to create new leads.


8. Post photos to humanize your brand

Facebook users are inherently visual people and photos are the best way to grab a viewer’s attention when they’re aimlessly scrolling through their News Feed at a rapid pace. But you shouldn’t just post random photos just a reason to post photos. Make sure the photos have meaning and are relevant to your business when you post them. A great approach into humanizing your brand is to post photos that gives your audience a look ‘behind the scenes’ of your company. Posting photos of your office space, new upcoming products, and company events gives customers or even colleagues more ways to connect to your business.


9. Respond to everyone within 24 hours

Facebook Pages these days are seen as a platform for customers to sound off and post their complaints online. In a sense it’s really become a customer service forum where questions and complaints need to be addressed. Someone who specializes in Public Relations could help you handle unwarranted situations in a courteous and professional manner.

You can get the most out of your Facebook Page through audience engagement by responding to their questions, concerns, and or comments with a genuine tone. But not every comment or concern is a negative one either. Thank your audience if they give you positive feedback or approval. Regardless, you should respond to everyone within 24 hours as active engagement and communication will help your retain your audience’s attention.


10. Post and share relevant content

Perhaps one of the most important steps in getting the most out of your Facebook Page is posting and sharing relevant content. Providing engaging, entertaining, and informative content should be the ‘meat’ of your content strategy. Your content could be in the form of a photo, video, article, or even a question you ask your audience to get them talking.

Always be sure to post content with a purpose and make sure it still stays relevant to your business. If your audience finds value in your posts, they’ll then ‘like’ it or share it which will also increase your reach to new viewers. It’s a building process, but the more your audience responds to your content, the more it will generate traffic and boost your chance for your content to be spread.

While creating compelling original content can be tricky at first, you could always find other sources and share their content. Gather interesting content from other co-workers or subject matter experts in different departments by asking them questions. There are real valuable resources underneath your nose with the people you work with who have plenty to share. You could also find news sites, social aggregation sites, and other social media pages that are similar to your organization and share their content too. At the end of the day, know what your audience’s interests are, assimilate, and go forth to post the best content you can!