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Man using the voice recognition of the phone

Optimizing Your Website for Voice Search

Posted on June 27, 2017

In 2016 Google announced that 20% of all of its searches were done through voice search. These numbers are projected to hit 50% in 2020. If so much of what users are finding of your website is coming from voice searches, it might be time to optimize your content for this medium. Below are some […]


Computer as a book Online reading patterns

Understanding Online Reading Patterns: The Content Writer’s Guide

Posted on June 20, 2017

An effective website should entice readers to engage with it. User engagement can manifest in a lot of ways. It might be a click on an “apply now” button, or a “like” on a blog post, or even just a click on a “read more”. The fact is, strategically written copy is the first step in […]


Online Reputation Management Doodle Concept

Online Reputation Management and Universities

Posted on June 13, 2017

When the idea of reputation management came about, it was not intended to apply specifically to the online sphere. But with the emergence of the internet as the world’s most prominent form of communication, Public Relations or PR teams have had to change the way they see reputation management and marketing. Now, most public relations teams […]


Website owner Working to improve her site's ranking

Quick Tips for Improving Your Site’s Ranking

Posted on May 2, 2017

  These days everyone has a website, and everyone goes on websites. Because there’s so much content out there, it’s important that you know how to make your site stand out from the rest. Below are six quick tips on how to improve your site’s ranking now. 1. Keep up to date on your site’s […]


SEO and Blogging

Posted on March 13, 2017

The digital world is constantly changing, and so is SEO. The iPhone 7 is capable of taking photos nearly to the standard of Vogue. Artificial Intelligence is rapidly progressing through Alexa, Siri, and OK Google. The innovations of the tech world will likely never stop, and so the SEO methods for it must follow suit.   […]


Business People Working with Technology Concept

Browsers of the World Wide Web

Posted on March 6, 2017

  “A web browser is an interface that helps a computer user gain access to all the content that is on the Internet and the hard disk of the computer. It can view images, text documents, audio and video files, games, etc. More than one web browser can also be installed on a single computer. […]


Hands holding on to personalities on Facebook

Increasing Facebook Page Engagement With Just A Few Steps

Posted on December 5, 2016

Think about this as a Facebook user, you have a lot of friends posting things simultaneously yet you only see a portion of them on your timeline. Stop me if you’ve heard this one before: “Did you see the video that I posted?” Facebook uses a complex algorithm to determine what does and does not […]


A collage of different people expressing happiness

Customer Satisfaction Metrics

Posted on November 23, 2016

“A satisfied customer is the best business strategy of all,” ~ Business Author and Professor Emeritus at the University of New Orleans, Michael LeBoeuf. Measure and Invest in Customer Satisfaction Metrics Customer satisfaction metrics are a hugely significant resource for departments and organizations that rely on relationships to keep their operations rolling. If you fit […]


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