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Global communication group works at a table

The Power of Social Listening

Posted on July 5, 2017

We talk a lot about the importance of social media these days. Even universities need to be focused on the social media that their prospective students are using. That’s in part because all businesses need to be consistent with their online reputation management. But how are organizations supposed to keep track of all of this […]

Online Reputation Management Doodle Concept

Online Reputation Management and Universities

Posted on June 13, 2017

When the idea of reputation management came about, it was not intended to apply specifically to the online sphere. But with the emergence of the internet as the world’s most prominent form of communication, Public Relations or PR teams have had to change the way they see reputation management and marketing. Now, most public relations teams […]

Prospective students using technology

The Social Media Apps That Our Prospective Students Are Using

Posted on May 30, 2017

One of the biggest challenges for universities in this age of technology is keeping track of what each new generation of student is using. For instance, four years ago, most incoming freshmen were using Instagram and Facebook as their main mobile apps. Today, many surveys of 15 to 17-year-olds show that Facebook is no longer […]

Hands holding on to personalities on Facebook

Increasing Facebook Page Engagement With Just A Few Steps

Posted on December 5, 2016

Think about this as a Facebook user, you have a lot of friends posting things simultaneously yet you only see a portion of them on your timeline. Stop me if you’ve heard this one before: “Did you see the video that I posted?” Facebook uses a complex algorithm to determine what does and does not […]

Connection between human and the virtual world

How Google and Facebook Utilize Artificial Intelligence

Posted on August 8, 2016

Artificial Intelligence: The theory and development of computer systems able to perform tasks that normally require human intelligence, such as visual perception, speech recognition, decision-making, and translation between languages. – Google’s Knowledge Graph answering my question The age of Artificial Intelligence is upon us. Run. Run for the hills! Toss away your mobile devices, unplug […]

Privacy on Social Media is an Illusion

Posted on July 2, 2015

Social media can be very misleading in the way it presents itself. We are led to believe that we are in private rooms, populated by friends, but in reality we are not. We make jokes, speak candidly on the news of the day, and share segments of our public and private life, thinking that it […]

10 Steps On How To Get The Most Out of Your Facebook Page

Posted on June 16, 2015

Creating and maintaining a Facebook Page for your business takes time and is easier said than done. Here are 10 steps how your business can provide value to your audience and get the most out of your Facebook Page.

The Social Media Party and Outcast

Not Invited To The Social Media Party?

Posted on June 3, 2015

Some Advice On How To Get Social Working The art of business finding a place in social media has changed. No longer can companies push marketing unto a crowded platform and receive positive benefits from it. People have become accustomed to advertisements, and most will tell you that they find them invasive. “Push marketing” is out when […]

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