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Tips and Tricks for Navigation Best Practices

Posted on August 29, 2017

What’s the first thing you do when you land on any website homepage? Do you immediately enter in the URL of the page you’re looking for? Or do you use the site’s navigation tools to find what you need? You probably use the navigational tools available on the site to find your way around. The […]


Collaboration empathy maps

Empathy Maps for Improving Customer Satisfaction

Posted on August 8, 2017

In any product production, be that websites, educational materials, or lipstick, consumer research is absolutely vital. If developers don’t know who their consumers are, they have no way of knowing what type of products they want and need. One of the best ways of generating this knowledge of consumers is through empathy maps. Daniel Hutcherson, […]


Computer as a book Online reading patterns

Understanding Online Reading Patterns: The Content Writer’s Guide

Posted on June 20, 2017

An effective website should entice readers to engage with it. User engagement can manifest in a lot of ways. It might be a click on an “apply now” button, or a “like” on a blog post, or even just a click on a “read more”. The fact is, strategically written copy is the first step in […]