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How To Order SEO & Marketing

SEO Consultation

So you’ve launched your website and it’s been sitting quiet for some time. You try marketing and you get a spike in traffic but there isn’t a significant bump in subscribers, customers, and/or visitors. A colleague tells you that you need Search Engine Optimization (SEO) in order to make your website work for you, but you haven’t the faintest clue what SEO is and/or what it is that it does. At this point you may Google the definition and stumble upon Wikipedia’s explanation of the term:

Search engine optimization (SEO) is the process of affecting the visibility of a website or a web page in a search engine’s unpaid results – often referred to as “natural,” “organic,” or “earned” results. In general, the earlier (or higher ranked on the search results page), and more frequently a site appears in the search results list, the more visitors it will receive from the search engine’s users.

A good explanation, but is it enough? Do you know what it is that you will be hiring these SEO experts for? What questions you should be asking them, or what to expect when you sign on the dotted line? If any of this sounds a little familiar, don’t you worry; it is a dilemma that many people in business face – especially when it comes to the very opaque model of the internet search engine and those of us who work at maneuvering it’s depth-less waters.

Before you seek out the help of an SEO Expert, there are a few things that you should consider:

1. What is it that your business is in need of?

It is a bad idea to seek out an SEO in order to “be number one on Google”. With the changes in Google’s algorithms and the fact that search is now catered to the individual, there is no longer a truly definitive “number one on Google” for any keyword. This isn’t to say that your website cannot be on the front page of Google for your unique brand name (it can), but unless you know that most of your clients will be searching for your name or your unique key term, you may be wasting your time.

Most times a keyword can be targeted through the optimization of your webpages and leveraging links from your web partners, but what if only a few people are searching for this term monthly? A truly relevant and unique keyword may apply to your business, but in reality it may be largely unpopular with your audience.

What should you be asking for?

When you sit down to talk to an SEO, you should know what it is that you are in need of from your website. Do you seek more sign-ups for a form on your homepage? Do you need more eyes on a certain page? Tell him/her that it is your desire. You should always have a goal for your SEO to shoot for.


2. What other resources can be leveraged?

When asking for SEO services many times the SEO may ask you about your Social Media presence, your partners in business and/or your blog. You should be able to let him know whether or not your business is on Facebook, Twitter, or any of the other spaces; the number of followers, and also the ongoing strategy on those spaces. An SEO will also want to know about your exterior partners, whether or not they link back to you, and if they don’t, would they be willing to.

Does your site carry a blog? Do you write regularly for it? Those type of questions are to be expected.

3. Do you or your staff desire training?

A major part of Search Engine Optimization is education. SEO’s are ready to consult, teach, or give tips for helping your website now and in the future. Having an SEO work on your site may not be enough if you have people on staff that are blogging, building web pages, or handling your digital marketing. Asking the SEO for consultation with your staff will educate your bloggers on how to set up their posts to properly influence search. It will teach your page creators how to use meta data, layouts, and most importantly, the proper codes to use on your site.

Above all else an SEO is a lifelong student to search–which is an ever changing world–so getting the notes on what to do and what not to do with your content is invaluable. Search is organic and it is to your benefit to learn a little bit of the rules while working with an expert.

In Conclusion:

Know what it is that you need an SEO for before hiring one. In the past it was viable to pay for someone to “make you number one on Google for (insert keyword)” but it is much different now.

SEO extends beyond search to the inner mechanics of your website. An SEO can tell you why people visit and immediately leave your site, why your visitation is high but your visitor’s involvement is low, and they can offer up ways to fix it. This is why you should hire SEO’s for specific problems (beyond search ranking), get their expertise on improving your brand, customer retention, etc., and use their knowledge to best benefit your web presence.

YOU decide on what you need the SEO for, not the other way around, and you will find that the service is beyond valuable for your business.