Health IS Technology Blog

Three Tips For Working With A Graphic Designer


Team of creative designers.

A team of creative designers collaborating on a project.

“…it’s best for the creative specialists to guide the way during the creative process. This is especially true for web and graphic designers working with their clients.”

 

A new partnership agreed to collaborate on an upcoming project that caused polarizing responses. Sci-Fi and movie buffs alike flooded the message boards in uproar and approval to voice their opinion back in January 2013. Some criticized that the new partnership’s creative direction would ruin the integrity of the upcoming project while others gave praise to the potential that the two partnering sides had.

All you Star Wars geeks should know by now that I’m referring back to Lucasfilm and Disney’s monumental announcement of selecting J.J. Abrams to direct the latest Star Wars installment. All parties agreed that the film’s production would only be successful if they shared the same vision and goals…within certain parameters of course.

Although the partnership would certainly change the state of the beloved franchise, this marriage was built on trusting and allowing Abrams to mold the film to his own unique perspective and discretion.

Star Wars references aside, there are parallels to many other business that allow their creative specialists take the helm to see what magic could be conjured up. Any business relationship where there are creative and artistic components involved require both sides to be on the same page.

But both sides also need to instill the idea that it’s best for the creative specialists to guide the way during the creative process. This is especially true for web and graphic designers working with their clients.

 

Benefits in letting your designer guide the creative process.

 

Letting the designer take the wheel doesn’t automatically mean that all of the client’s wants and needs should be thrown out the window. But it also doesn’t mean that it should become a game of tug of war either. In a perfect world, it should be a reciprocal relationship where both sides blend ideas together in order to produce a better end product.

There isn’t one universal solution to solve such discrepancies between the designer and client. Every situation may differ, but each working project is all about the designer-client relationship. Most importantly, it’s about the people involved. 

Effective and open ended communication plays a major role in any designer-client relationship as that itself will likely produce the best results. Clients who communicate and put their trust in the designer’s hands will find it much more beneficial than detrimental towards the project.

This is all pretty advisable stuff, but here are the three most important benefits in letting your designer take the wheel and guide the way:

 

They’ll Build Off Your Ideas

One of the best advantages of working with a designer is how they’re able to build off your initial ideas. We all may start out with great ideas and propositions for our project, but we may not know the right way to convey them. Sometimes all it takes is another helping hand to push those ideas into fruition. Not to mention that designers could turn those ideas into a more polished and appealing work of art.

A skilled designer knows the importance of allowing clients to be involved in the creative process. When a designer is hired, it’s their job to turn the client’s vision into a reality. Even if the client’s vision is modeled from others, it still lays a foundation for the designer to work around. But if the client’s vision is a bit murky and unclear, the designer should be able to assist the client in formulating a strategy and a set of priorities.

Designers also have the uncanny ability to let an idea originally planted by the client to flourish and expand into something much greater. Just as E=mcexisted for years before Einstein came along and mastered it.

We all want to claim a great project as our brainchild. Luckily for us, we have designers who can play Dr. Frankenstein to give that brainchild a spark and come to life.

 

‘Design Eye for the Basic Guy’

Designers know they have a skill that many others yearn for. A skill where their eye for design and aesthetics makes them an asset to those of us who weren’t born with an innate ability to distinguish the differences between secondary and tertiary colors. While many clients may believe that whatever they showcase themselves will immediately garner results, it may not get positive feedback towards their intended audience. That’s when we have the designers come in.

Designers see the world in different angles. A designer can consult clients communicate what message they want to send to their audience. Through their expertise, they can explain technical chops, branding, emotional responses, user experience, and past case studies to their clients so they can fully grasp a reasoning behind their actions. After all, there is a method to their madness.

Designing for a variety of audiences serves as a basis for the designer to explain what’s effective and what’s ineffective to their client. Under a designer’s perspective, they’ll be able to adapt the project to satisfy both the client and industry standards.

 

Time is Money

Many of us value our time as a precious commodity. Having a web or graphic designer on board with your project will save you both time and money. All skilled designers have gone through rigorous training, research, experimenting, and multiple trial and errors to perfect their art and to get where they are now. After all, they’re the ones who get paid to do it.

For those who may think they’re a quick learner and can do everything on the fly, consider this. The majority of us would likely go to an auto mechanic to replace the timing belt in our engine right? While we could always go on YouTube to figure it out ourselves, it’ll take much more time, effort, and emotion to get it fixed than to simply let the auto mechanic take the wheel and fix it

Designing requires a number of skills that goes beyond just knowing HTML or basic Photoshop. Great designers also are up to date on the latest design trends, standards, and languages. But most importantly, designers will handle other assets that are often overseen by novices. They know how to design to insure that the client’s audience will be able to view the finished product displayed across multiple browsers – including Internet Explorer. They also know how to optimize their design with an emphasis on marketing and communication in order to improve its visibility on search engines.

Clients who allow their designers to take the wheel will reap the most benefits. Save yourself the hassle and let the design experts handle and expedite the creative process. It’ll save time, effort, and most of all, money if you let the designers do their thing opposed to trying to grasp the material yourself and starting from square one. After all, mo’ money, less problems.