Health IS Technology Blog

Why Should Businesses Blog Frequently?

Woman blogging on her work computer.

Blogging isn’t only for keeping a diary anymore.

Long gone are the days when blogging is seen as a running account of someone’s personal life. Blogging has evolved and emerged into something much grander.  Blogs took on this new role and became a new medium for businesses and organizations to reach out to their audience. Today, companies, businesses, and professionals can utilize blogs to establish and cultivate better relationships with their customers and audience.

Blogging and Communication

In a corporate or business environment, a blog can be used to manage public relations. Generating good PR is one of the most important things a business can benefit from with managing a blog. Being able to effectively engage and communicate with your target audience proves to help businesses out in the long run.

Professional individuals also use blogs to showcase their research, achievements, recent projects, or opinions on current topics in their field to clients, customers, or other professionals. It’s an excellent platform to expose what a group of individuals or an organization does.

Stay Relevant Through Blogging

Blogging is very easy and user-friendly. Although websites can be updated and have dynamic features, they’re not as frequently or as easily updated as a blog. You can post as much as you want to with as much information as you’d like to include – unlike on a website, where best practices teach that you limit how much space you can access or use.

Blogs are also updated instantaneously whereas websites may take time when being updated through a server. With this in mind, consider how often you should update a blog in order to keep it relevant. You could even revive an old article from the dead such as this one, revise it, update the information, and give it new life!

To keep readers interested and engaged, there should be new blog entries on a regular basis. Readers enjoy having a go-to source for new reading material and information, so writing on a regular basis helps the blog stay relevant from an audience perspective.

Drive in Traffic

Blogging frequently keeps you on the radar of search engines like Google and Bing. When your audience searches for key phrases like your name and department, the more likely it is that they will find your blog through a search engine. This of course coincides with the number of articles that you publish. At the end of the day, businesses want to use blogs in order to drive in more traffic from their visitors and generate those visitors into leads.

Optimizing your blog for search engines is a very effective way to bring attention to the services you offer. Every time you publish a new blog article, it counts as an additional indexed page to your website. It’s a cue for Google and other search engines know that your site is actively adding new content.

Google loves original, unique, and valuable content and rewards sites for it.

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Blogs set up opportunities for lead generations and for your business to be found via search engines.

How to Blog Frequently

Being able to drive in more traffic from unique visitors outside of your target audience doesn’t come easy. There’s an art involved in attempting to gain more views from blogging. People often create blogs and plan to update them frequently, but fall short after they run out of ideas for their entries.

So how do you blog frequently if you run out of ideas? What many don’t realize is that we have a number of colleagues around us that could be used as a resource when creating blog articles. Authors do this all the time when it comes to the researching process of their articles. Try reaching out to your subject matter experts and pick their brain to help you come up with topic ideas.

A subject matter expert’s knowledge will not only enhance your businesses’ and target audience’s understanding of different subject matters, it maximizes the company’s value and credibility to your audience by demonstrating that they do indeed have industry leaders who are experts in their field. Their insights benefit both internal and external parties when conveyed through an online blog.

Depending on your organization, the objective of your content should inform, entertain, or perhaps do both. With that in mind, always post content that is relevant and related to your organization. You can always grab your content from another source, but it’s probably best if you do your research and create something original to help the business out on search engines.

Perhaps your business has a marketing or social media strategy for the content you push out.

Consider writing blogs that mention:

  • Recently published studies or articles written by USF Health Faculty, Staff, or Providers
  • Presentations
  • Academic News and Achievements
  • Ongoing Research
  • Frequently Asked Questions
  • Top 10 Lists
  • Statistics
  • Infographics
  • ‘How to’ Advice

Most importantly, make sure that your posts are in compliance with standards set forth by HIPAA. To learn what information you should never disclose in your blog entries, read section 1177 of HIPAA here.

If this gets you in the blogging mindset, inquire USF Health Information Systems for more information on how to start up your own blog. USF Health IS will be able to assist you in creating, hosting, optimizing, and maintaining your blog.