Posted on Oct 26, 2012

USF Nursing Assistant Professor Dr. Rasheeta Chandler Recruits for Chameleon Music Measure Study

USF Nursing Assistant Professor Dr. Rasheeta Chandler Recruits for Chameleon Music Measure Study

University of South Florida College of Nursing Assistant Professor, Rasheeta D. Chandler, PhD, ARNP, FNP-BC, is currently recruiting students for “The Chameleon: Emotions Evoked By Music Measure Study”. Dr. Chandler is recruiting 40 African-American students to evaluate the influence of popular music lyrics/videos in college students, and to determine the feasibility of using an adaptable electronic music video survey.

University of South Florida College of Nursing Assistant Professor, Rasheeta D. Chandler, PhD, ARNP, FNP-BC, is currently recruiting students for an experimental study called The Chameleon: Emotions Evoked By Music Measure Study. Dr. Chandler is recruiting 40 African-American students to evaluate the influence of popular music lyrics/videos on sexual arousal and sexual intentions in college students, and determine the feasibility of using an adaptable electronic music video survey.

Dr. Chandler said she will use 20 music tracks from the Billboard top 100 including artist name, music genre, chart rank, and dates of selection. She will make this selection at the beginning of each week to enter it into the Chameleon Grid. (C-Grid). Chameleon is a tool created to track each video used in the study. According to Dr. Chandler, this research will pioneer the next generation of data collection methodologies.

“I want to prevent STI and HIV acquisition in college-aged students, and more specifically find out what issues are specific to the African-American populations who are disproportionately impacted by these diseases,” Dr. Chandler said. “Messages in the media are powerful and influential, but to date there has not been a measure developed to capture these emotions using modern technology, so my curiosity inspired the development of the Chameleon.  The name of this survey is descriptive.  The Chameleon changes to reflect relevant information.  That is of course what research is—building on the current knowledge & creating new knowledge.”

Dr. Chandler said she will use 20 music tracks from the Billboard top 100 including artist name, music genre, chart rank, and dates of selection. She will make this selection at the beginning of each week to enter it into the Chameleon Grid. (C-Grid). Chameleon is a tool created to track each video used in the study. Dr. Chandler said this research will pioneer the next generation of data collection methodologies, which will build a positive reflection for her and USF College of Nursing.

Dr. Chandler also wants to explore new survey methodologies that integrate current technologies to advance the Nursing science, and believes that new technologies are essential when studying adolescent and young adult populations.

Today there are still no surveys that embed video to assess respondents‘ immediate reaction to music lyrics or imagery, Dr. Chandler said. There are also no surveys that purposely promote frequent but systematic adaptation to reflect content relevance. Because music popularity is ever changing, ‘The Chameleon:  Emotions Evoked by Music Measure’ was created to be both a timeless and to be an adaptable instrument, she said.

“I finally feel that I can make research fit my personality and not have to always conform to the way it has always been done,” Dr. Chandler said. “My recent joy in academe has been discovering that all my personal attributes can be instrumental in my research. My research cognition is evolving and I think will offer a fresh perspective to the science—I, like many, can’t wait to see what is next.”