The Three A’s: How Patients Choose a Physician

Patients consider more than a physician’s ability when deciding who to visit for their medical needs. “I think folks assume that if a physician provides great care and has a great reputation for that care, that that’s really the only thing that matters from a patient’s perspective,” says Richard Sobieray, MHA, MsEd, CPA , senior associate vice president of network integration for USF Health and senior associate dean for Morsani College of Medicine. Ability is still one of what Sobieray calls “the three A’s,” but it comes third in priority. The first two are availability and affability. Even though there’s a particular order patients follow, “all three of these go hand-in-hand,” says Sobieray.

Success is Inevitable When Shared with Hospital Partners

November 16, 2017

Hospital partnerships support USF Health’s teacing mission and clinical programs. These partnerships are important because, “they offer us the ability to make sure that we’re training the right provider of the future and meeting the needs of both our hospital partner and USF Health,” says Richard Sobieray, MHA, MsEd, CPA , senior associate vice president of network integration for USF Health and senior associate dean for Morsani College of Medicine. “Their success clinically, is our success clinically.”


The New Model of Health Care with Richard J. Sobieray

November 16, 2017

Health care is transitioning to a new business model, shifting away from the volume of services delivered. . The new model focuses on the value and outcomes of patient care.. Sobieray says  the patient experience is a vital component. “It’s about how soon are we going to get that patient healthy, keep them out of the hospital and allow them to lead a more productive life.”



Striving to Be the Best in the Region

August 7, 2017

The USF Health practice plan is transforming itself. Sobieray says USF Health Care and its business practice is actively improving and modernizing to help advance quality patient care. Change is tough, but it can happen when working together toward the same common goal. Mr. Sobieray says the community, the physicians and the patients deserve it.

Patient Feedback Leads to Practice-Wide Changes

July 17, 2017

USF Health constantly engages with the patient. Sobieray says that USF Health shares data on care concerns and processes with the patient in a very transparent way. This strategy allows USF Health to put an action plan together and make appropriate changes that improve the patient experience.


Patient Care

June 30, 2017

USF Health is working tirelessly to implement evidence-based medicine to ensure patients receive the best possible care in a safe environment. Sobieray says it’s really important to meet patients’ expectations, and always keep them at the center of how every health care provider in the USF Physicians Group practices medicine.

Patient Experience

June 15, 2017

USF Health continues to reinvent itself as it faces the demands and challenges of today’s health care. Richard J. Sobieray, MHA, MsEd, CPA, senior associate vice president for health administration at USF Health and chief executive officer for USF Physicians Group, says the goal is to collaboratively work together with all health care disciplines to enhance the overall business practices and patient care. USF Health has created patient experience programs that allow patients to engage with their health care providers to improve care – using surveys, a consistent open line of communication and transparency.



USF Health: To envision and implement the future of health.

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